Special bloggy thanks now and always to the people who read/listen to this thing, as well as Audacity 2.0 software, Blue microphones, Doris Troy, and Paul Anka and Buzzsprout.
The tiny, non-starter irritations in life are always the ones I get stuck on. The other morning, I awoke and turned on the TV in time to see some unctuous spokes-models wandering through a wheat field touting the virtues of a brand of breakfast cereal. The beautiful people rattled and prattled for thirty seconds about this wonderful, natural sort of cereal. The food is supposedly natural because it’s shaped like something once found in nature and healthy because of some purported relationship with the earth. Blah, Blah, Blah. Never mind that the product is doused in malt syrup and makes its own gravy when covered in milk. The commercials used to employ a preachy testimonial from some world-famous chef, but models meandering through wheat fields dreamily expounding on the blessings of cereal must have seemed more relatable to advertising executives. Poor, hunky, famous chef. He’s probably gone back to slinging oatmeal in a hotel dungeon somewhere.
There isn’t much natural about breakfast cereal. If there was, we’d all be eating bowls of fertilizer (“All the best to you each morning!”). Rice grains impregnated with superheated air, rolled oats covered in sugar and stuck together with dyed and dried cranberries. I actually enjoy the completely unnatural. Peanut Butter Cap’n Crunch. At least when I eat PBCC, I know that it’s not even an imitation of real food, the same as I know that it hasn’t travelled with actual pirates.
Arrr…we’ll forgo the booty and take the peanut butter crap food with us. Sure beats cow manure…
I’d love to make a new kind of cereal that embodies the all-American breakfast. Coffee, cigarettes and resentment. The new breakfast treat might be called Smoldering Java Anger Flakes. The advertising would feature combat boot wearing lunchroom cooks wandering through Walmart shouting the virtues of eating compost. Every box would feature a hairnet at the bottom as a sort of prize. You know, I might change course and start eating some of that unctuous, whole grain cereal. It might regenerate the brain cells killed off by years of Cap’n Crunch.